Masthead #3d.png


The idea of these "growth loops" turned Eva into a bonafide marketing badass...!

I'm just a freelance designer — not a marketer. But Pieter's approach is not about marketing at all. It's about building user acquisition into the fabric of your business, using "growth loops". 

Startups like ours use growth loops to stay away from sleazy sales tactics... and focus on building systems that bring in more users and revenue, on autopilot.

Wait... that's me!  Explaining how systematic growth will benefit businesses like yours!   :-)

Wait... that's me!  Explaining how systematic growth will benefit businesses like yours!   :-)


Here's why "growth loops" work so well...

The easiest way to understand growth loops, is to start with the most well-known growth loop: a viral loop. A user invites other users… who in turn invite other users… who also invite other users…. etc. etc.

It’s a process that goes around in a circle, or a ‘loop’. Take Dropbox’s referral program as an example: a user signs up => he starts using the product => sends out invitation to friends => friends sign up, and also become users…  And the loop starts all over again.

It’s an incredibly powerful thing, because the cycle keeps repeating itself.

But viral loops have one (fatal) downside…

Virality depends on users inviting other users. In fact: viral loops only work for products that are intrinsically shareable: think social networks, file sharing, email… you can’t use these products without inviting friends. The more friends that also use the same network, the better it works.

But only recently we’ve come to understand how you can create viral growth without depending on this user-gets-user kind of mechanic. That’s where growth loops come in...

So how’s a growth loop different
from a viral loop?

In a growth loop it’s not the users that create the loop, but something else. And that ‘something’ could be a lot of different things. I know that sounds weird, so let me illustrate with a few examples…


Two simple examples of companies that each uses a growth loop 'under the hood'...

Pinterest is our first example. Their growth loop works like this:

  1. Someone creates a ‘board’ on Pinterest with pictures of (for instance) summer dresses.

  2. Google indexes this page, and it starts to rank for “summer dress inspiration” and similar search terms…

  3. Because it’s now in Google, people click on it, and that way they discover Pinterest.

  4. Some of those people sign up for Pinterest…

  5. And they create new boards of their own, about different topics

See what happened? The board didn’t “go viral”, and the user didn’t invite anyone. But the effect is the same: new Pinterest boards leads to more organic Google traffic, which leads to more users, which leads to more boards! It’s growth based on user-generated content and SEO. (Technical term: A USG-SEO loop!)

Growthcasts is another great example. Our growth loop works like this:

  1. You probably found Growthcasts through a Facebook ad…

  2. Then you signed up for the email course…

  3. Maybe now you’ll buy Elite (our premium product)…

  4. And then I’ll use part of that money to pay for more Facebook ads!


The output (revenue from Elite) is used as input for the beginning of the process (buying advertising space). It’s a circle – a loop – just the same!

Think about it.

It's profound, right?



Traditionally, you wouldn’t even think of paid ads as “growth hacking”.

It’s not even a hack. It’s more like a circle-shaped system. That's why we call it engineered virality. But the interesting thing is…

Once the systems are in place, all these companies will keep growing month-over-month, virtually on autopilot.

PLEASE BE AWARE: With this approach you don’t depend on “growth hacks” to achieve aggressive user growth. No scammy tactics. You don’t even need a marketing team.

There are over 25+ different growth loops to pick from, that work in a range of different industries and situations. As of 2017, all successful startups use systems similar to what I described above…



Surprising Insight:  In 2017, all successful startups use growth loops. Just look around you...


Uber  ~  uses not one, but FOUR different growth loops, cycling together. They are all "product-driven" loops.


Dropbox  ~  grew famously based on referrals, but has since completely revamped their "unicorn growth system"


Mailchimp  ~  is the traditional "freemium tool", but their real growth is due to their "hidden referrals" loop.


Spotify  ~  once grew all based on Facebook integrations... now uses a product-driven "paid growth" loop.


Hubspot  ~  was probably the first one to turn inbound marketing into a growth loop. Call it an "inbound sales" loop.


AirBnB  ~  famous for how they growth-hacked Craigslist, but have depended on "engineered virality" since.


Slack  ~  is the fastest growing SaaS product ever... built on an "enterprise flywheel" loop (of all things!)


Salesforce  ~  shows that even enterprise products can have strong growth loops: the "outbound loop".



Now the real question is... 






A Fast-paced Video Course with over 7+ Hrs of Video Content, Where You...

√ Learn Growth Marketing
√ Create your Own Growth Loops
√ Unlock Systems for Scalable Revenue Growth


A Step-by-Step Framework for creating growth loops...

So you, too, can build a system that brings in traffic, users & revenue on autopilot...


Look over my shoulder while I break down these systems for you, show you how they work, and help you create your own.

It works... 

- Even if you're not a "natural" marketer
- Even if you don't have a lot of resources
- Even if you're stretched thin with a million to-dos


Traction System  |  Module 1

7 Videos (51 min)

Module 1.png


Growth Starts with Acquisition,
Unlock Limitless Traffic to Your Business

Struggling to acquire users quickly and effectively? Learn the basic 6-step framework to unlock virtually unlimited growth opportunities...

√ Validate opportunities with 'lean testing'

√ Ramp up from validation to high-scale campaigns

√ Drive traffic and warm leads into the system

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Introduction (6:25)
    • Video 2: Core Constraints (10:24)
    • Video 3: Consider All Options (7:00)
    • Video 4: Prioritise (3:26)
    • Video 5: Lean Testing (10:22)
    • Video 6: Get to Profitability (8:42)
    • Video 7: Scale (5:20)


Copywriting  |  Module 2

7 videos (47 min)

Module 2.png


Copywriting is the Backbone Skill,
Learn It Once... Sell More Online – Forever

Trust me on this one. Good copy is what sells stuff online. Good copywriting is why you're here, reading this. I'll teach you how to become good at it... (even if you're a bad writer)

√ Learn the "four horsemen" of copywriting

√ Write better, faster

√ Convert online. Use story, emotion & 'hidden pains'

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Introduction (4:40)
    • Video 2: Their Perspective (8:17)
    • Video 3: Add a problem statement (5:28)
    • Video 4: Benefits vs. Features (8:14)
    • Video 5: Peeling the Onion (8:00)
    • Video 6: Power Words (6:13)
    • Video 7: Swipe Files (7:33)


Risk Roadmaps  |  Module 3

9 videos (71 min)

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This 'Strategic Module'
Helps You Become a Growth Strategist...

High-level, scalable growth happens on a strategic level, not through tactics. Master complex concepts like cycle time, risk roadmaps and high-tempo testing to achieve targets faster.

√ Intermediate and advanced lean startup strategies

√ Accelerate with high-tempo testing

Achieve P/M-Fit faster

√ Become a growth strategist

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Advanced Lean Startup (3:09)
    • Video 2: Startup plan (9:37)
    • Video 3: Risk Roadmaps (8:29)
    • Video 4: Market Risk (8:11)
    • Video 5: Product Risk (6:32)
    • Video 6: Channels Risk (7:18)
    • Video 7: Ignition Risk (9:28)
    • Video 8: MVPs (10:13)
    • Video 9: The Final Roadmap (11:22)


Facebook Ads Engine  |  Module 4

7 videos (57 min)

Module 4.png


Build Growth Engines (part I),
The Core of Your Growth Strategy...

Growth engines are about scale: they offer a repeatable, predictable and scalable path to "engineered growth".

√ A detailed blueprint for scaling an ads engine

√ Step-by-step instructions, very practical

√ Excellent for B2C startups

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Meta Blueprint (4:56)
    • Video 2: Core Constraints (5:19)
    • Video 3: Strategy and Structure (6:02)
    • Video 4: Advertising Copywriting (9:15)
    • Video 5: A/B Testing (13:32)
    • Video 6: Getting to Profitability(10:27)
    • Video 7: Scaling (8:46)


Lead Gen Engine  |  Module 5

7 videos (54 min)

Module 5.png


Build Growth Engines (Part II),
Scale any Channel with this 'Meta Blueprint'...

Enter the 'meta blueprint' – this module shows you how ANY growth engine works, whether that be other paid channels, SEO, referrels, etc. 

√ Learn more essential skills

√ Learn to build simple B2B growth loops

√ Unlock growth across 25+ different channels

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: The Blueprint (6:28)
    • Video 2: SPAM Law (8:57)
    • Video 3: Finding the Source (6:31)
    • Video 4: Data Scraping (6:39)
    • Video 5: Finding Anyone's Email (8:04)
    • Video 6: Outbound Outreach (8:07)
    • Video 7: Outsourcing and Automation(10:35)


Sales Funnels  |  Module 6

8 videos (64 min)

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Create Automated Selling Systems,
Turn Funnels into Growth Loops

Learn how I create funnels that are engaging, fun and efficient... including all the tactical nuts 'n bolts!

√ Stop closing every sale yourself.

√ Create systems that drive sales on autopilot.

√ Learn 5 templates you can 'steal

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Intro: Sales Funnels (9:40)
    • Video 2: The Process (10:46)
    • Video 3: Webinar Funnel(9:40)
    • Video 4: Email Course Funnel (5:47)
    • Video 5: Product Demo Funnel (8:31)
    • Video 6: Freemium Funnel (10:12)
    • Video 7: Invitation or VIP Funnel (6:54)
    • Video 8: Sales Funnel Architect (4:21)


Advanced Onboarding  |  Module 7

10 videos (74 min)

Module 7.png


Close Your Growth Loop,
Unleash 'Engineered Virality'...

Learn why so much effort should be spend on onboarding, and why it is the "king of growth" for product-driven loops.

√ 7 onboarding strategies (incl. step-by-step breakdown)

√ Turn cold leads into happy power users

√ Increase profitability & 'scaling power' 

  • Content Overview »

    Here's what you'll find inside this module:

    • Video 1: Intro: 50% (3:56)
    • Video 2: Magic Moment Map (8:46)
    • Video 3: Friction and Confusion (7:11)
    • Video 4: NUX (7:41)
    • Video 5: Blank States (8:34)
    • Video 6: Interface Enhancements (7:44)
    • Video 7: Drip Campaign and Email (10:49)
    • Video 8: Retargeting (6:07)
    • Video 9: VIP Onboarding (7:03)
    • Video 10: Webinar and Training (7:59)


"You don't need to be a 'growth hacker' to master this..."

A hugely damaging myth is that you need to be a 'growth hacker' to drive aggressive growth for your business.

Problem is: nobody is "born" as a growth marketer. It is a skill you choose to acquire. Unlike anything else in business, it's a must-have for founders and CEOs alike: why? — It allows you to control your traffic, sales & monthly revenue growth. 



Get access to everything I know about growth marketing, including...

Video Case Studies ~ 14x, focused on practical execution

Execution Manuals ~ 7 high-quality, step-by-step PDF guides

Worksheets & Exercises

Swipe Files

√ Treasure Vaults

Personalised Support (!) ~ 365 days, from Pieter personally

1-Year Guarantee (!!) ~ Full money-back guarantee for any reason  (updated from 30-days to a massive 365-days!!)



Video Case Studies – 13 in total


Look over my shoulder, 
Master the tactical details...

Each module is supplemented with 'over the shoulder' case studies, where you can see exactly how I execute the strategies. You get all the nuts and bolts, and can see "real life examples" of my work...

√ Do exactly as I did...

√ Crystal clear action steps==  faster execution

√ Sometimes all you need is one clear example




Guides, Worksheets & Swipe Files




Step-by-step blueprints to
Implement each system quickly...

Get 7 printable PDF guides (1 for each module) with detailed, step-by-step instructions to execute each module. Receive worksheets, swipe files, and over 20+ other extras to make execution as easy as possible... 

√ Step-by-step Instructions

These bonuses help busy entrepreneurs EXECUTE. 

7 PDF eBooks with practical tips at every turn 




Personalised Support – 365 Days

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When shit hits the fan,
Reach out for help if you get stuck...

Sometimes everything just works out-of-the-box... but sometimes it doesn't...  (Shocker!!) That's when you need some help.  Get 1 full year of support, no matter what the issue is... 

Get advice catered to your specific business

√ Sort out your individual problems quickly

 Make less mistakes; get results faster




Treasure Vault

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A collection of practical tips,
Because execution is all that counts...

Learning stuff is the easy part. Implementation & execution are the hard parts. We've carefully crafted a set of bonus materials for each system, designed to help you put your new skills into immediately use.

√ Links to relevant resources online (and offline)

√ Learn more, dive deeper, and see good examples to study

See which tools & apps we use to operate each system 


Choose your plan now

Every purchase is covered by our monstrous 365-day money-back guarantee.

My refund policy is really simple...

If you don't like the product you can just get your money back (up till 365 days after you purchase).

Valid reasons for a refund include:

  • You didn't have time to go through the course, so it was a bad investment...
  • You don't really like the way in which I teach... (pretty unlikely if you liked the emails, btw)
  • You tried the system I suggested, but for some reason it doesn't work in your market...
  • You buy it, but the next month you're super tight on cash. You decide you need the money back in order to pay the bills...

I hope you are willing to invest in your future, and make a "ballsy move" by getting into Elite, today. And if you ever come to regret this purchase... you can claw your money back, easily.


Let's pick whichever Risk-free option you like best... 


Elite Core

Core Modules Only


7 Core Video Modules

Full Money-back Guarantee (1 Year)


√ 13 Video Case Studies

√ PDF Manuals, Swipe Files, Etc.

√ Treasure Vaults

√ Personalised Support

Elite PRO

Core + PRO Bonuses


7 Core Video Modules

Full Money-back Guarantee (1 Year)


13 Video Case Studies

PDF Manuals, Swipe Files, Etc.

Treasure Vaults

Personalised Support


Frequently Asked Questions

These are the questions people ask me all the time. If you ever have any other question, you can easily reach me.

Simply send me an email, and I'll generally get back within 24 hours:

  • What previous experience is needed?

    Elite is an intermediate/advanced level course. It assumes you already have basic business experience. If you don't have much previous experience, you should be ready for an aggressive learning curve.

    All modules start with a quick intro to cover the basics, but then go straight to intermediate and advanced strategies and tactics. It's not a 'marketing for dummies' course, by any means.

  • Which practical skills will I learn?

    Elite covers mostly intermediate and advanced level skills, tactics and strategies. The main thing you'll learn is how you can create 'growth systems' such as growth engines, sales funnels and advanced onboarding flows. You then combine those into an entire 'growth loop', which drives engineered virality.

    Besides the strategies, you learn also practical skills, such as:

    • How to choose the best traction channels for a startup

    • Which channels to use once you hit initial scale

    • How you can take a marketing campaign (maybe Google ads, or content marketing, or SEO) from 'initial validation' to fast scaling

    • How you write hard-hitting copy that actually gets people to buy

    • How you create a 'risk roadmap' for ultimate focus

    • How you uncover hidden benefits, that strengthen your pitch & selling proposition

    • ...and much, much more!
    What you DON'T learn is all kind of technical skills (like advanced javascript programming), unless they are absolutely necessary.

Are We a Match?

  • Who is this for?

    Growthcasts Elite is primarily focused on early-stage startups, with high-growth / high-impact ambitions.

    Because the framework is quite universal, this approach works very well for both SaaS, mobile apps or eCommerce... but it works equally well for 'traditional' businesses, B2B startups or even non-profits.

    People that buy Elite, typically fall in one the following 3 buckets:

    A) You’re a startup founder, and you’d like to incorporate this kind of thing into your business —You want to stop doing traditional marketing, and instead start building “growth loops”.

    B) You want to start a business? Even better: We will design your company like a loop from the start!

    C) You work for a startup (or as a consultant), and your team could use this kind of help. Maybe you want to sell growth marketing consultancy as a service (like I do, myself)

  • Will this work for me?

    Elite works best for people that are 100% sure they have the entrepreneurial blood going throught their veins. The people that are hungry for success.

    Besides that you also need to be able to dedicate at least 4-6 hours per week to your business, to see real significant growth.

  • What products is this best for?

    There is most value if you're an early-stage startup, because the content is focused on getting you to ~$15.000-25.000 in monthly revenue quickly.

    If you're already past that stage, some modules might be less interesting / relevant. If you want to work as a freelance growth consultant, you'll find the content very valuable, too.

    Products that Elite works well for are:

    - Software products (mobile apps, SaaS, etc.)
    - eCommerce products / webshops
    - Business-to-business products
    - Traditional businesses... that want to expand their reach online
    - Freelancers / consultants that want to work for any of the above sort of businesses

  • Will this work for B2B startups?

    Yes, building growth loops works for Business-to-business startup, too. Other B2B companies that have benefitted massively from building growth loops in the past include:

    - Hubspot
    - Slack
    - Salesforce
    - All sorts of SaaS products...
    - ... and many, many more

    While it used to be true that 'growth hacking' was mostly for consumer startups... that's simply no longer true if you use growth loops to grow. It works for B2B just as well.

What To Expect

  • How much do growth marketers earn?

    It varies massively, but in places like the Bay Area a growth marketer with 2-3 years of experience will typically earn more than the developers he works with. Salaries range into the $120,000-150,000/year range (which is over $10,000/month), plus equity.

    If you are - like me - in an area where there is less demand, you can probably earn more by working remotely. If you work for startups remotely you can probably expect to earn $70-90/hour with relative ease.

    IMPORTANT: Buying this course does NOT imply that you will also automatically be entitelled to such rates.

  • Pieter, how did you gain this experience?

    I got my experience mostly through my previous startup ventures. I have been running 4 different businesses / products since I was 22 years old. So that's my background.

    I worked in industries as varied as recruitment (B2B), selling consulting services, selling info-products (Growthcasts!), as well as mobile apps and SaaS products. So I have a very broad base of experience, but always focused on early-stage startups: getting an idea to $20-50k in monthly revenue as soon as possible.

  • Can I get 1-on-1 support if I get stuck?

    Yes, you can. I allocate time to helping 'my tribe' in 1-on-1 sessions. You can always reach me by email if you need help. If you ever get really stuck with implementation, I will also help you out in 1-on-1 skype sessions.

    To be clear... all 1-on-1 time has to be within reason. I normally charge $5.000+ for consulting packages, so you'll still have to do most of the work yourself... but I'll help you get un-stuck if you get stuck anywhere. Also my team is available at any moment, if you need it.

  • Is this an entire growth marketing blueprint?

    Yes, Growthcasts Elite lays out an entire step-by-step blueprint for building growth loops into the fabric of your business.

    You will learn everything you need to know to do this: ranging from strategy and copywriting to tactical implementation tips and sales funnel hacks.


  • Which package should I buy?

    The price difference between the 2 packages is minimal. I did that for a reason: I want you to go in with all the bonus materials as well... because it helps you execute the strategies I lay out.

    What you probably need more than anything else, is a clear step-by-step framework to execute... but also all the practical tips and tricks to make it happen.
    That's why all those bonuses are focused on helping you execute & implement:

    - Over-my-shoulder tactical case study videos (13x, all in HD quality, about ~25 minutes each)

    - Execution Manuals (PDF Guides, 7x)

    - Worksheets

    - Swipe files to copy from

    - Cheatsheets - to see stuff like exactly which tools I use, etc.

    - Treasure Vaults (full of additional resources)

    - Personalised, 1-on-1 support from myself (over email & skype)

    I think this should make it a no-brainer to buy the package with the bonuses... which is exactly what I had in mind!

    PLEASE NOTE: You also get a massive, 365-days guarantee, no matter which package you buy.

  • What is the refund policy?

    My refund policy is really simple: if you don't like the product you can just get your money back (up till 365 days after you purchase).

    Within this market, it's very common that people will offer you only a refund if you "do you homework", or something ridiculous like that. I don't want to do that. You can just get a refund if it's not a good fit, no matter what the reason was.

    Valid reasons for a refund include:
    - You didn't have time to go through the course, so it was a bad investment... -> money' back
    - You don't really like the way in which I teach... -> money back
    - You tried the work, you skyped with me... but it all didn't work out -> money back
    - You buy it, but the next month you're super short on cash. You decide it was an un-wise purchase given your financial situation... -> money back.

    To get a refund, you can just email me at, and I'll take care of it myself. Because I use Gumroad, a refund takes up to 5 days to be executed and get back into your bank account.

    I hope you will give Elite the 'benefit of the doubt' and if you ever come to regret the fact that you took a bold action... then I'll just refund you.

  • For how long do I gain access?

    There is no limit on this. You get access for life.

    You also get lifetime access to future upgrades & improvements to the product. The last update I did was 2 months ago (as I write this), when I added 13 case study videos where I cover all kind of tactical nuts & bolts. This was a free update with almost 5 hours of extra free, practical video content.

  • What's stopping you from buying Elite, right now?

    That's a question from ME, to you! If there's anything still bothering you in the back of your mind, I hope you send me an email at (so I can answer your specific question myself).

    If there's nothing really bothering you, but you're just undecided...
    I hope you do a quick best-case/wost-case analysis... and you'll realise that there's almost nothing to loose (remember that 365-day refund-for-any-reason policy?), and a great deal to gain (potentially a business doing $20,000-50,000 per month in revenue, or even more).

    I hope to see you on the inside in a few minutes!


Here's what others say about us...

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A note from Pieter...



Should you invest $19/month to learn how to acquire more customers?


Maybe that's a weird way to put it. 
Because it's a no-brainer:

"Yes, of course you should!"

At $229, I know that the price of Growthcasts Elite might be a hurdle for you. It’s not the cheapest thing around!

But if you break it down, it's only $19.08 per month (spread over 12 months). 

That's the price you’d pay for the lowest-tier plan of your typical SaaS too:

  • Maybe your hosting costs $19 per month (probably more)
  • Maybe your email marketing provider costs $19/month (probably much more
  • Maybe your project management app costs $19/month
  • Maybe your bug-tracking software costs $19/month

But it feels differently, doesn't it?

You buy those tools in a heartbeat... because you know your business simply needs them.

So here's the question again... 


Should you invest $19/month to learn how to acquire more customers?


I don't know much about your business... but if you have ANY of the tools above... then probably you should!

Imagine you look back in a year from now...

Would $19 really be a significant thing in your monthly expense statement?

Probably not. 

But just imagine... 

BEST CASE: What if your investment paid of...?


  • What if $19/month would double your profits in 2 months from now? 
  • What if it would triple the revenue of your business? 
  • What if you would 5X your personal income to over 6-figures per year?
  • What if 10x or 20x more warm leads converted on your website?

... Because if you master the systems of growth marketing, that might just happen.

It all has happened to my students (and to myself, for that matter). You definitely wouldn’t be the first one.

It happens, every day.



I know your ‘lizard brain’ is still cooking up excuses at breakneck speed… 

"What if things go WRONG?!”
“What if it doesn’t work out?”
“What if my business doesn’t start to grow?”


Let's talk frankly to your lizard brain:

In the worst case you make a small (but maybe risky) investment today...  and nothing happens.


WORST CASE: you spend $229... PLUS you spend 3 hours to find out that this course is not something you like. 

I cannot guarantee to you that the 'worst case' will not happen.
I cannot give you those 3 hours back.

But I can make it easy for you...

I can give you an unconditional 'no-matter-what-the-reason-is' money-back guarantee. And I can make it be valid for a massive 365 days.

You have 365 days to claw back your money (and you'll retain full access to all the content)

So then the question is... 

What if — in the absolute worst case scenario — you’d get a world class growth marketing education… absolutely for FREE?

Think it over.

I'm trying to make this a no-brainer to you.


Pieter "puts a P.S. in the footer" Moorman


Elite Core

Core Modules Only


7 Core Video Modules

Full Money-back Guarantee (1 Year)


√ 13 Video Case Studies

√ PDF Manuals, Swipe Files, Etc.

√ Treasure Vaults

√ Personalised Support

Elite PRO

Core + PRO Bonuses


7 Core Video Modules

Full Money-back Guarantee (1 Year)


13 Video Case Studies

PDF Manuals, Swipe Files, Etc.

Treasure Vaults

Personalised Support