"To everyone who’s ever wondered how a dummy — like me — can stumble into growth marketing, and make $16.800/month while living on a tropical island…
Let's get this straight real quick...
I was not crushing it.
I was not on Techcrunch.
I was not on Hacker News.
I was not the Next Big Thing™.
I was not raising a next round of VC money, at a $10MM pre-money valuation.
I wasn't going anywhere...
I was just one of the many invisible, inglorious startup founders working away on his laptop, while having little growth or excitement to show for it.
Heck, I wasn’t even in Silicon Valley, hanging out with the cool guys…
I was working on a (super) cool product, but it wasn't growing particularly fast.
Getting customers was hard.
Of course I was making excuses all the time. The product wasn't done yet (spoiler: it's never done). Growth would happen next month, if I'd roll out feature X....
I thought growth wasn’t really “my thing”. I hated marketing & sales. Sales is something other people do... I just wanted to make this cool product.
Here’s a shortlist of the convenient excuses I used…
My co-founder always did the selling. Never me… because I sucked at selling.
I didn’t have any kind of qualifications in marketing, or anything like that… so I must be bad as a marketer.
I definitely didn’t know how to code, either.
I absolutely sucked at sales…
And I didn’t really have any connections to speak of, either
I can tell you one thing now...
Those excuses aren't going to bring you anywhere. You'll simply get wiped out by someone who is a killer at driving growth...
Somehow — miraculously — I managed to turn that pile of excuses into an amazing turnaround, which still amazes me as I write about it today…
I decided that 2016 was going to be the year I would learn growth marketing.
Soon after that I would draft up these little scrappy systems for building & growing startup businesses.
It wasn't a success. It was just luck.
Just to give you an idea, here’s some of the results I saw:
A hacked-together early proof-of-concept for one of my businesses -- Leansites -- generated about 1.500 signups within days.
We got Growthcasts featured on SumoMe (owned by Noah Kagan) about how to “growth hack Reddit”
Eddy -- a guy I worked with -- managed to generate massive traffic hits, to the tune of 50k hits in a few days.... (which we then subsequently failed to convert, oops!)
Surprisingly, things you read about on Growthhackers.com… actually started to happen to me. Haha!
And to be fair with you…
I thought I’d just gotten lucky
But Mark — a friend of mine — was down on his luck. So I showed him how I worked… My systems aren’t that complicated, anyway.
I shared it over lunch. Maybe he could use it.
Soon thereafter, Mark would take his company and get his flatlining sales numbers to itch up again. Things started to improve, and going up again. He also started opening up new channels.
That summer, he sold that business for a modest sum, and founded a new company which has been growing about 5x as fast as the old one…
Here’s what Mark said when I asked how things were going (I translated it, because we spoke in Dutch):
Dude… it’s been a rollercoaster ride the last 3 months! I told you people were interested? Well, the deal is basically through. Almost all growth processes are automated, so hand-over will be easy.
And Frontlegs [his new business] is doing awesome. I’m almost at max capacity already until next year March… go figure! Things can change quickly :-)
That was the first time I realised maybe things were actually not totally based on luck.
This was working for others too, and they were telling their friends...
Soon enough, word was out I was a ‘growth hacker'...
Lol… How things can change…
Suddenly everyone wanted to know about what I was doing.
So I did a few presentations, and showed people the 7 systems I used, and how they all play together. Like players on a sports team, they each have a role to play.
Once you know the systems (which are simple) and the roles they each play, not that much can go wrong, really.
Anyway, people were getting similar results from using my approach. Completely to my own surprise, it was something others could apply in their business. Almost like copy-pasting.
Here’s what John said:
Damn boy, this shit WORKS. I was talking to Alex and we're just blown away by the stuff you helped us with over the weekend! Actually super surprised about the channels that you identified. We already saw traffic ticking up... : )
On top of that (as I already told you on the phone) we're super grateful for the systems-thinking you drilled into us. I can now see how we can drive much more growth ourselves, too...
Here’s what Lilian said:
Pieter, thank you so much for your help. Over the last 6 weeks me and the rest of the team have been implementing most of the systems. Step-by-step, one at a time (like you said!). The funnel results are already looking good. Conversions over the entire funnel are up about 60%, and we haven't rolled out the new copy yet.
On the average, every week our CAC has dropped about ~15%, and we feel much more in control about it. Again: thank you so much for you time and help!
I remember actually sitting with 3 fellow entrepreneurs in a cafe, and sharing stories. Based on that conversation, we shaped up an idea on how more people could benefit from this, too.
We quickly slapped a landing page together, and posted it to Betalist. That was Growthcasts v0.1.
1.300 people signed up.
Most of them within hours of being published…
To let you in on a little secret: now I’ve actually got almost 10.000 people on the list. All because they want to learn the freaking systems.
And the good news is…. I’ll teach it.
But you should know: I’m not really a natural teacher. I’m just a regular guy.
I’m not that guru you were maybe looking for, with years of experience under his belt…
Actually, here’s all the stuff I DON’T have:
I don’t have 10+ years of experience in marketing
I don’t live in Silicon Valley (actually, I’ve never even visited the U.S. of A), or London or Amsterdam. I didn’t have the connections you might have.
I failed to finish university.
Before I moved to live on the tropical island of Bali I was living in a town of 30.000 people in the Netherlands, where most people study agriculture.
I’m 25 years old as I write this.
I don’t have any other ‘secret club’ I am part of, or anything like that…
The point is: chances are I wasn’t smarter / brighter / richer / better-connected than you.
Why does that matter?
Because I think it puts the whole ‘magic’ of growth hacking in perspective. There’s a lot of smoke around it, and every new guru on the block just blows up even more smoke.
The thing is… Growth is not all that complicated. It’s all very systematic. If a moron like me can do it, then chances are more people should at least give it a try :-)
As for those systems… I honestly thought I'd just gotten lucky.
If it hadn’t been for my friend Mark, I would have been convinced it was just luck.
If it wouldn’t have been Dennis — one of my first clients — that I was able to get to a 100% month-over-month growth rate, and survive from guaranteed failure.
Or for the other teams I worked with, where it was just all copy-paste to implement the same systems for them.
But the truth is: it’s working swimmingly well. And I’ll teach it how I did it...
In the rest of this page I will share with you — in excruciating detail — everything you need to know about that system of mine, which propelled me to massive success…
I just want you to know...
I’m not up here claiming to be any sort of super guru.
We're going to have to 'keep it real', because these systems are simple and straight-forward.
Now let's check out what I've got for you...
The most comprehensive resource on learning growth online...
The 7 Ultimate Traction Systems (7 modules)
Access to all 7 traction systems. Take a deep dive into every aspect of growth marketing that ambitious entrepreneurs need to master.
This is a meaty chunk of information jam-packed with actionable tips and specific advice, but easy to digest and fast to implement.
- Learn the most in-demand skill set on the planet (typical salaries $120k and up).
- Cut the amount of time, stress, anxiety & suffering when building your business.
- Have a crystal-clear plan to carve their way through the foggy swamps of early-stage growth, and into hypergrowth stage.
- Hit ‘hypergrowth’ stage (>30% monthly growth) earlier to outgrow fierce, entrenched competition.
Detailed Guides each System... (7x)
Sometimes you need to review stuff later on. Sometimes you want to have a quick way to reference key pieces of information...
For that reason I've put together 7 'Guides' that outline the details of each System. I actually created these Guides before I made the videos... so they have all the essential pieces of information together:
- Quickly study with not only the videos, but also written content
- See how the engines work, get detailed tips on your choosen sales funnel template, or get unstuck quickly if you're working on onboarding. We cover each system separately
- Each guide is in PDF format, so it's easy to save on your laptop and reference later...
All the exclusive BONUS material
Learning stuff is the easy part. Implementation & execution are the hard parts. We've put together a set of bonus materials for each system, designed to help you put your new skills into immediately use.
Each System comes with bonuses such as:
- Swipe files — that are ready to copy-paste and implement immediately
- Advanced training videos — to show you how we execute each system. These are often case studies & actionable training.
- Worksheets & templates — such as for the risk roadmap. Blueprints make life easier!
- Tools cheatsheet — learn which tools & apps we use to operate each system
120 days email support...
Sometimes everything just works out-of-the-box... but sometimes it doesn't. That's when you need some help. For that reason, I offer 120 days of email-based support, on whatever issues you run into. You get top-dollar advice on strategy, implementation of the systems, or whatever else you find most useful.
- Learn advanced strategies that are specifically catered to your individual case, and not included anywhere else.
- Don't get stuck on some crucial detail. Maybe you can even help me further improve the Systems for everyone. Either case... I'll help you out myself.
- If you want to do consulting... you'll get unstuck faster, and achieve results quickly.
- Your team can achieve P/M-fit 2-3x faster, if you're working on your own startup
Frequently Asked Questions
How long is the entire course?
Each module will take you 1-2 hours, if you would binge-watch it. We recommend that you absorb the content at your own pace... maybe 1 module every day for 7 days, or spread out over a few weeks.
You always get worksheets & cheatsheets, so it's easy to reference later.
Who is this for?
There is most value if you're an early-stage startup, because the content is focused on getting you to ~$15.000-25.000 in monthly revenue quickly.
If you're already past that stage, some modules might be less interesting / relevant. If you want to work as a freelance growth consultant, you'll find the content very valuable, too.
Which package should I buy?
Of course it depends on your situation. In general most people end up buying the 'growth hacker' package, so that's a safe bet.
The 'lean' package allows you to pay in 3 monthly instalments.
Is my payment secure?
We use Gumroad.com for our payments. It is a completely save and secure way to handle your payments. Once you paid, you will receive your products instantly through Gumroad.
Gumroad handles payment for millions of transactions online. You can pay by card or with Paypal.
A note from Pieter...
Hey, Pieter here...
I want to take this moment to personally tell you about our guarantee.
My guarantee, really.
You already know our "basic" guarantee: a 1-year refund... If you want your money back you’ll just get your money back. No questions asked. Refunded within 24 hours. That’s it, and that’s all there is to it.
That's a "business guarantee". Stuff you see all the time.
I want to make you a "personal" guarantee, too... because I want to personally take responsibility for your success
So on top of that refund, I will personally offer you ANOTHER guarantee:
If you’ve spend the time to go through the course, and implemented what I taught you (maybe not everything, but a least something) and after 30 days you haven’t seen the results you expected…
… Then I’ll jump on a call with you — for up to 2 hours — to spend with you to figure out what went wrong and how to fix it.
So the kicker is: In the worst case you’ll get 2 hours of my undivided, dedicated attention. Normally you would pay triple-digits for that, but you get it FREE of charge… if you’ve implemented stuff.
Because I know my systems work.
It’s been proven before, and it will work for you too, if you put in the work & energy.
With that out of the way, you know everything you need to know.
Entrepreneurship is defined by action (even when you’re a little afraid).
I need you to take action.
On your dreams, on your career, and on your future...
Select your preferred package below —> click the button —> complete your payment on Gumroad —> within 32 seconds from now you’ll be inside the members area…
I’m waiting for you there….
— Pieter "see you inside" Moorman
Growthcasts : Elite
All 7 Traction Systems
All 7 Ultimate Traction Systems
All bonus materials (videos, swipe files, etc.)
Full 30-day moneyback guarantee
1 month, part-time
Work with Pieter directly, 1-on-1
Ideal for VC-backed startups
Includes both consulting & execution